This Sunday and Monday (25th-26th July) you will be able to find us at the Modefabriek Tradeshow in Amsterdam…

For anyone that hasn’t had a chance to view our Spring/Summer 2011 collection yet, come by and say hello (Professionals Only)

For those of you that usually skip the homepage and come straight to the journal, we thought you better know, we’ve made some changes…

The homepage is now a space dedicated to photographers, invited to interpret the seasonal collections. With each season, comes a new collection of denim pieces and clothing designed to sit with our jeans. 

We invite a guest to photograph elements of the collection, which they select and shoot without any creative direction from us here at Edwin. The sole purpose is to showcase the product through their eyes.

First up is Tommy Robinson – Take a look HERE

Our Store Locator has been updated with the some of the latest additions to the EDWIN family…

Find you closest stockist HERE

Journal de Nîmes officially launched today…

It includes a brief history of EDWIN as well as Nigel Cabourn, Grenson, Miles Johnson, and Woolrich to get you started!

Read it online HERE

We have now updated our Denim Section to showcase the Fall / Winter Collection that has started to arrive at stores across Europe…

Take a closer look at both the mens and womens sections HERE

The writing was on the wall… A busy week in Berlin comes to an end.

See the rest of the photos from BBB on our Facebook Page HERE

The latest addition to the Manchester Showroom…

More pics from our trip to Berlin. Germany performing “slightly” better than England & France!!!!!

Here’s Alex climbing one of the legendary mountains of Le Tour de France – Mont Ventoux, a 26km climb with over 1250 vertical meters with stunning views kindly taken by Jack Suddons.

Just past half way…

He made it!

As well as attending Seek this season, we also had our usual spot at BBB in the L.O.C.K…

More from the German Capital…

See the rest of the photos from Seek on our Facebook Page.

Robbie Williams spotted in his EDWIN’s again, this time at Miami Airport.

Thanks to Benny for sending this over from his weekly superfan update!!!

This morning we returned to the ‘EDWIN Bunker’ after spending the last week in Berlin at Seek & Bread & Butter…

Time to catch up!

Thanks to everyone that dropped by.

This weekend we made it to a photo exhibit by Fernando Maselli called “Vistas Aéreas”

He takes an aesthetic view of a technique typically used for scientific or military purposes to demonstrate how we are constantly changing our environment and how development and “progress” force us to search for new resources as we adapt nature to our needs.

At the Sala Ultravioleta, Madrid until August 30.

Here is a quick look at our photo collaboration in Madrid with 24Reel.

This time our victim is Miguel Caravaca, a supercreative guy who opened Madrid’s first bike store specialising in Fixies, called Blacktrack. Located on a backstreet in the Mala Saña district, this unique shop has fast become the place to sort out all of your bicycle needs and a reference for all bicycle lovers alike.

You can also catch Miguel’s wild DJ sets in some of Madrid’s coolest clubs.

Take a look at the rest of the photos on our Facebook Page or in our Flickr Group.

Here are a couple of images of the finished Manchester Showroom without the photo camera blur!

The view from the street before making our way to the Manchester Showroom to prepare for Spring/Summer 2011…

Refreshments post-showroom setup, with ‘ED’ ZINE contributors, Benjamin Robinson, Tommy Robinson, Pierre Boiselle and Mark Amos, who was rockin’ a hell of a pair of homemade shorts…

REFRESHING!

London showroom progression…

with the help of EDZINE & TTLTD contributor MARK AMOS aka BEST ONE

The London Showroom is underway…

Above: Good repair
Below: A classic piece of drawing

This was underneath this…

Signs…

Blurred work in progress at the Manchester Showroom, more pics to come when it’s finished!

Above: Sausages
Below: Sleeping on a Zebra!!

After sending a couple of copies of ‘ED’ Zine to the guys at Zineswap, the exchange was complete this week when an envelope arrived at EDWIN HQ.

Including Grey Matter by Wayne Kehoe & Mickey Deez by Kevin Hayes.

Grey Matter uses different paper stocks, paper sizes and printing techniques; opening and reading the publication is a miniature journey of discovery and includes an 8 track CD.

Mickey Deez is more of a photo Zine, edition of 1000, 50 pages – Perfect bound, Color / B & W.

‘ED’ Zine 3 in Stores very soon…

Second to None recently put together their own lookbook and were kind enough to include some of our denim.

Take a look HERE

Another showroom expecting the delivery of the SS11 collection, looking good in Zurich…

A couple of days in Firenze…