Autumn / Winter 2011
Following the Second World War, the American occupation forces remaining in Japan helped to introduce denim ‘jeans’ culture, which would become a global cultural phenomenon.
In 1947, Tsunemi Yonehachi Shoten was established as a U.S Military Surplus clothing store in the Nippori district of Tokyo. The store was a family business, and was to be the starting point for the EDWIN brand, as we know it today.
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Founded in 1961, 2011 celebrates, the 50th year of EDWIN jeans manufacture. In celebration of this incredible half century as a premium jeans maker, Edwin offers a collection of pieces, both in denim and ready to wear, encompassing the inspiration upon which the brand was founded: U.S Ex - Military Surplus and early to mid 20th century American work-wear. These pieces have been carefully re-worked, providing a vintage aesthetic and detailing yet offering both authenticity and modernised utility.
We are proud to release the 2011 Autumn Winter collection and celebrate the 50th year of premium quality jeans manufacture, utilising many exclusively developed fabrics both in Japan and Europe.