NOW OPEN: 123 Bethnal Green Road

This week we said goodbye to our first store in London and moved the short distance across the city to our new home on Bethnal Green Road, so the next time you're in the area, make sure you pop in and say hello...

Dating back to 1878, the distinctive landmark is instantly recognisable from Brick Lane with the numbers one, two and three emblazoned vertically in block numerals on the end of the terrace.

The shop fit by SOMA Build with joinery by Dan Preston, echoes the essence of the store's East London surroundings, adding to the interior with a simple copper key clamp railing system, original oak wood flooring, vintage pendant lighting and obligatory denim wall. The finishing touches to the exterior include hand painted signage by Lettering Artist, Ged Palmer.

Nearest Tube: Old Street / Liverpool Street

123 Bethnal Green Road, London, E2 7DG