Pinku Eiga

Pink film (ピンク映画, Pinku Eiga) refers in Japan to movies produced by independent studios that include nudity (hence 'pink') or deal with sexual content. This confines everything from dramas to action thrillers. Many Pinku Eiga would be comparable to erotic thrillers, like: Fatal Attraction, Fifty Shades of Grey and Basic Instinct.

Pinku Eiga became wildly popular in the mid-1960s in Japan and made up a large part of the domestic film market through the mid-1980s. In the 1960s, the films were largely the product of small, independent studios.

Around 1970, the major studio Nikkatsu started focusing almost exclusively on erotic content, but Toei, another major film production company, started producing a line of what came to be known as Pinky Violence films. With their access to higher production values and talent, some of these films became critical and popular successes. Though the appearance of the adult video led viewers to move away from Pinku Eiga in the 1980s, films in this genre are still being produced.

This collection invites you to celebrate the sensual and evoke a sense of nostalgia for cherished moments. Inspired by Pinku Eiga, this collection reminds us that the exploration of sexuality can be a delightful journey filled with laughter, joy, and shared amusement.

Embracing the freedom to express your desires and revel in the playful allure of these cinematic influences. It’s time to indulge in the art of seduction with a touch of whimsy and a celebration of life’s pleasures.

Designed by our long-time friends and collaborators from CheckMorris, the PINKU EIGA collection is now at EDWIN Stores, selected retailers, and online.