EDWIN have teamed up with the prestigious Jean School and their Denim City Lab in Amsterdam to bring together up-and-coming talent in their second year of studies and the knowledge of a former student, now working at EDWIN as a Denim Developer. A combination of legacy and innovation, EDWIN are well known as the original denim pioneers, bringing the classic stonewash to the market in the mid-’80s, with Denim City taking a more modern approach, geared towards making denim dryer, cleaner and smarter through education, advocacy and collaboration projects. The students of the Jean School were tasked with creating an original denim ‘wash’ using the most sustainable process possible with the help of the washing machines, dryers, ozone, laser, scraping and spraying units available at the Denim City Labs.
"Inspired by the EDWIN manifesto, I wanted to create a blend of Japanese craftsmanship with a European contemporary flavour, vision and attitude. In the history of Japanese culture, you find many references to the sun including their flag, the sun goddess, Amaterasu, the paper windows and even the name of the country means 'land of the rising sun'. The sunrise that features in this wash is a tribute to their culture, tied in with the latest European fashion trends such as over dyeing and statement colours. The wash comes to life by using a water spray and the Ozone machine to create the dip-dye bleaching effect. Using the spice that comes from the turmeric plant, the vivid yellow represents the Japanese sunrise." - Lieke Koen.
Item Number: I028179_01_I3
Every Denim product will lose colour. This is caused due to the special indigo dyeing process. After several washes, the loss of colour will diminish and eventually stop.
Wash seperately and always Inside-Out
Pay attention when sitting on light coloured surfaces
Be careful when wearing light coloured Clothing or Footwear
Body warmth may also cause colour loss
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