Local Merch - Spring/Summer 2026

SS26

Inspired by the prints you’d spot in a random Tokyo backstreet, this collection pays tribute to the charm of collectible shop souvenirs.

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Rooted in the spirit of the shopkeepers who keep Japan moving, from ramen counters and family run hardware stores to toy shops and corner candy stalls. Places where nothing is trying too hard, yet everything feels distinct. Handwritten signs, faded awnings, practical uniforms. The everyday, unintentionally iconic.

The latest run of 'Counterfeit Classics' draws from that quiet visual language. Ramen Pink references Kitazawa’s neon glow and late night bowls. Hardware Store picks up on Shibuya’s functional grit. Sorry Tokyo nods to Nakano’s layered streets and dense nostalgia.

Each style lands in a range of colourways pulled from storefronts, packaging and street level details.

AVAILABLE NOW AT EDWIN STORES, SELECTED RETAILERS AND ONLINE.

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