Counter-cultural music, art and international style-tribes are touchstones to their creative vision; celebrating all things denim and non-denim with inspiration taken from everyday life, from urban street, skate culture, as well as traditional and contemporary denim.

Guest artists, DJ and collaborations that orbit the EDWIN brand are deep and varied; whether celebrating urban motorcycle culture, tattoo art, DIY-punk graphics or the electronic music and rave scenes of London, Paris and Berlin; the mix is modern, eclectic and interesting; an effortless blend of their rich background, combined with a forward-thinking approach to what they do.

1947
With a strong passion for denim, Mr Tsunemi is inspired to import them directly from the United States as no denim is manufactured in Japan.

1951
Domestically manufactured denim is available for the first time in Japan. This product is expensive and of inferior quality compared to its American counterparts.

1961
In 1961 Mr. Tsunemi crafts the first pair of EDWIN denim jeans. The EDWIN brand is established in Japan by Mr Tsunemi. 

1963
EDWIN produces the world’s heaviest ringspun denim jean (16oz), featuring the famous three-colour rainbow selvedge, which is still being used today.

1970's
EDWIN become the first company in the world to develop an ‘old wash’, designed to replicate denim which has been worn from its rigid, unwashed state traditionally designed for workwear due to its durability.

1980's
EDWIN invent ‘stone washing’, revolutionising the entire denim industry. A pivotal moment in the evolution of denim manufacturing, influencing, every denim company in existence today.

1990's
EDWIN create the ‘new vintage’ denim concept, encompassing the subtle beauty of hand replicating vintage washes from archive references, pre-dating 1947.

2003
EDWIN arrives in Europe, developing exclusive product for the European market, bringing a selection of Japanese items to a new audience.

2012
The very first EDWIN Flagship store is opened in Shoreditch, London, UK

2013
Continuing its successful expansion in Europe, EDWIN opens in Paris, France.

2014
The EDWIN Music Channel is launched to champion likeminded DJ's from around the world.

2015
EDWIN sets up home in the German capital, Berlin.

2021
EDWIN celebrates their 60th Anniversary.

2022
EDWIN opens a fourth store on Kammenstraat in Antwerp, Belgium.

2024
EDWIN expand into France with a second home in the heart of Le Marais.