Spring/Summer 2025 Lookbook

SS25

Where the essence of Japanese streetwear meets contemporary European design.

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Spring/Summer 2025  showcases a new colour palette, seamlessly merging natural tones with vibrant pop colours. Continuing to highlight our staple items, this season's fabric offerings are distinctly summer-oriented, introducing beautiful new materials with interesting textures elevated alongside innovative new fits, and summer-friendly fabrics. Our denim range remains robust and dependable, highlighted by core fits and our MADE IN JAPAN line. 

Our unique graphics are as always deeply rooted in Japanese culture, and enriched with Western humour and perspective. Continuing from previous seasons, the collection features graphic stories that delve into diverse aspects of Japanese culture. Highlights include the vibrant Akihabara district and its car culture, as well as the rich flavours of Japanese cuisine. 

The women's collection continues to grow stronger each season, with exciting new pieces for Spring/Summer 2025. This includes new fits for bottoms, such as wide balloon pants in a cotton-linen denim blend and denim shorts available in two washes. Additionally, we've added several new wardrobe staples, including a revamped trucker denim jacket, a denim jumper dress, and a feminine shirt adorned with graphic prints. This season also marks the debut of a special Made in Japan edition of the Janis Pant.

 

View the Collection

Creative Direction: Oliver Drewes
Art Direction: Arthur Naulot
Photography: Quentin Chamard-Bois 
Light Assistant: Bertrand Dussart 

Stylist : Charly Ferrante 

Designers: Niels Mulder / Marine Kemps / Elisa Bilger / Camille Hauss
Hair & Makeup Artist: Gaëlle Bonnot
Models:  Maxime Combes, Olivier Nam Son, Claude Payen De La Pierre, Simon Shein, Elisabeth Steilen
Graphic Designers: Ya-Ting Yang / Charlotte Saysset

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