AW26
Last month, EDWIN celebrated the reopening of its Paris store, moving a little further down Rue de Charonne into an entirely new space. A familiar neighbourhood, a new address and a fresh approach to the store's design.
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Last month, EDWIN celebrated the reopening of its Paris store, moving a little further down Rue de Charonne into an entirely new space. A familiar neighbourhood, a new address and a fresh approach to the store's design.




To mark the occasion, our friends at Haikara served freshly made Japanese sandos, accompanied by a selection of Japanese sounds from NTS host PAM.
Long-time collaborators Check Morris also created an exclusive Rue de Charonne long-sleeve for the reopening.
Thanks to everyone who came through and helped us celebrate.




Beyond the opening, the store itself tells a different story.
Designed by Jaune de Bismuth and architect Arnaud Bailly, the new space draws from mid-century modernism and Japanese design principles.
Dark-stained wood, clean architectural lines and a softly contrasting floor establish a restrained material palette, while references to traditional shoji elements and the Japanese philosophy of omotenashi, or hospitality, inform the way the space is experienced.




Rather than treating furniture as separate objects, the design incorporates it directly into the architecture. Wooden structures define the space, while a rounded kiosk introduces a softer element to the otherwise linear interior.
Light, material and proportion become as important as the garments themselves, creating a space intended to be explored rather than simply observed.




Adding another layer to the interior, LAIDBUG Gallery from Daikanyama, Tokyo, curated a selection of vintage Japanese posters and prints for the opening.
Drawing from different periods of Japanese visual culture, the collection introduces a graphic element to the store, connecting art, design and architecture within the same space.




The reopening also provided an opportunity to revisit the work of Isamu Noguchi, the Japanese-American artist and designer whose practice moved freely between sculpture, furniture, lighting, landscape and architecture.
For the occasion, Check Morris created a graphic tribute to Noguchi, translated onto an exclusive long-sleeve T-shirt.




While Noguchi wasn't a direct reference for the store's architecture, his approach to the relationship between objects and their surroundings shares something with the thinking behind the new space.
His work frequently explored the meeting point between Japanese and Western design, questioning where art ends and function begins.




Different disciplines, shared ideas, and a new chapter for EDWIN on Rue de Charonne.
17 Rue de Charonne, 75011 Paris.



