HOPE

In a backstreet office block in the heart of Tokyo, the iconic Maneki-Neko has been reincarnated as a “Hope Provider.” This modern version of the Lucky Cat goes beyond wealth, symbolising balance, peace, and a sense of calm.

HOPE • PROVIDER • BUREAU • 24-27, YAESU 1-CHOME CHUO-KU • MINATO-KU BENTEN, 2-27 • TOKYO • 100-7224

The new “Zen Cat” still brings you luck but with a relaxed, laid-back energy, reminding everyone that true fortune lies in slowing down and embracing the present. For those chasing prosperity, don’t worry—it still brings the loot, blending success with serenity.

In a bustling business landscape, the Hope Provider presents an innovative approach to wealth and well-being, positioning positivity as the new currency.

AVAILABLE NOW AT EDWIN STORES, SELECTED EUROPEAN RETAILERS, AND ONLINE.