Autumn/Winter 2025

AW25

Introducing the Autumn/Winter 2025 collection, inspired by the iconic ‘UraHara' movement that thrived in 90s Tokyo.

AUTUMN/WINTER 2025 エドウィン - AUTUMN/WINTER 2025 エドウィン - AUTUMN/WINTER 2025 エドウィン - AUTUMN/WINTER 2025 エドウィン

‘UraHara', a shorthand for ura-Harajuku, translates to "hidden Harajuku". This compact area, spanning roughly four square blocks between Harajuku and Aoyama, is widely regarded as the birthplace of modern Japanese streetwear.

Blending streetwear essentials with bold graphics and unique cuts, the latest collection from EDWIN reflects the creative and rebellious spirit of ‘UraHara’ style. Designed with considered layering options, intricate detailing and vibrant colour contrasts, each piece channels the individuality of Tokyo’s underground fashion scene, offering a fresh take on modern streetwear and capturing the essence of urban culture for everyday styling.

View the Collection

Creative Direction: Oliver Drewes
Art Direction: Arthur Naulot
Photography: Louise Ernandez
Light Assistant: Bertrand Dussart  
Stylist: Charly Ferrante  
Designers: Niels Mulder / Marine Kemps / Elisa Bilger / Camille Hauss
Hair & Makeup Artist: Gaëlle Bonnot
Models: Jules, Naut, Oksana, Gudet
Graphic Designers: Ya-Ting Yang / Charlotte Saysset