AW24
This apparel collection embodies the essence of the “Media-Sha-manism Manifesto,” a movement born from the fusion of European rave culture and a deep-seated need for cultural revival through technology and ancient ritual.
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This apparel collection embodies the essence of the “Media-Sha-manism Manifesto,” a movement born from the fusion of European rave culture and a deep-seated need for cultural revival through technology and ancient ritual.
Each piece, from the t-shirts to the hoodies, showcases symbols and graphics that represent the manifesto’s themes: the blending of archaic and digital, the challenge to media’s control narratives, and the celebration of a united global consciousness.
The link to EDWIN Music Channel is a natural extension of this ethos. The collection and the music channel together invite us to become part of a self-aware, spiritually attuned community, levera- ging media and technology as tools for personal and societal transformation.
«A testimony of an awakened youth movement realizing its power. Born from the European rave culture of the early 90s, these lines breathe the enthusiasm of empowered individuals. They knew that their partying was more than hedonistic escapism, but the emergence of an alternative to the deadening system of consumption: The marriage of pagan ritual and technology as the archaic revival, we so desperately need.»
Reclaim your mind and get it out of the hands of the cultural engineers.
Rave new world!