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Kabutomusihi

AW24

The rhinoceros beetle, known as Kabutomushi (かぶとむし) in Japan, carries deep symbolic meaning, representing strength, power, and perseverance.

Kabutomushi - かぶとむし

This iconic insect is a source of pride and cultural identity, intricately linked to Japanese tradition. The name Kabutomushi derives from the word kabuto, meaning "helmet," a reference to the samurai helmet that evokes the warrior spirit. Combined with mushi, meaning "insect," the name reflects resilience and determination.

In modern Japanese culture, beetles are prominently featured in anime, television, and films, standing as enduring symbols of tradition and national identity. They underscore Japan’s respect for its cultural heritage. We have chosen to elevate the visibility of this powerful symbol as our new trademark.