Each denim product will naturally undergo color fading over time, a result of the unique indigo dyeing process. To maintain the lifespan of your jeans:

• Wash only when necessary. When washing, always heed to care instructions provided on the care label to ensure the longevity of your jeans.
• Wash inside out with similar colors.
• Be cautious with light-colored surfaces and clothing; denim may bleed when wet or dry.
• Loss of colour will diminish and eventually stop after several washes.
• May shrink up to 3%.